WFCO Unveils New Aftermarket Product Packaging

WFCO Electronics has rolled out a new aftermarket product packaging design in recent months, with dealerships across the country now displaying the updated brand image.

“Updating our aftermarket packaging seemed like a natural progression at this stage of our brand image update,” says Rich Dotson, President of Arterra Distribution (RV Division of the WFCO Group). “We have been introducing more modern visuals in all areas of our business to better reflect the leading role WFCO holds in the RV industry, and it’s important to reflect that directly to RV owners through our aftermarket packaging.”

WFCO’s most popular products are the first to receive the overhaul, since inventory of such products has a higher turnover rate than some of their more niche-oriented electrical components.

It’s important to note, that while the new design is more visually appealing, it still provides all the necessary information customers need at the point-of-sale.